Build affordable, wanted homes - UTB

Development and bridging finance specialist, United Trust Bank said it used to be the case that location was everything and developers widely believed you could build almost anything if the location is right.

Noel Meredith, director at United Trust Bank said: "The developers bringing the most attractive proposals to us at the moment demonstrate a very high level of local knowledge, matching the right product with the right location.

"In a buoyant housing market there are buyers for almost every type of property but in today's market, the most crucial thing is to establish not who wants a property but who can afford it."

Meredith said demand doesn't guarantee sales if properties are not affordable, due to mortgage funding restrictions.

"The crucial skill is to establish at the outset of the project which type of purchasers are actually active in the market and adjust projects accordingly," he added.