Household Mortgage Corporation (HMC) has revealed details of its rebranding exercise as it becomes incorporated with its parent company First National, writes Rachel Williams.
While the company will retain HMC plc as its company name, it will trade under First National Mortgage Company, said Ron Howell, sales director at HMC.
As part of its incorporation into First National, HMC will relaunch itself into the mortgage market with a fresh approach to lending and a new range of products. While the lender could not be drawn on the exact details of the new range, Howell said it would include innovative, cutting edge deals. “We will make the market look seriously at its offerings in certain sectors. It is possible to give customers a far better deal and that is what we are going to do,” he said.
Howell added that the lender is also looking at diversification into different areas of the market.
The new product range will come into effect later in October replacing the lender’s existing portfolio.
All applications for existing products will need to be with the lender by the 20 October with applications for the new range starting days later.