By Catherine Tennant
A new dot.com company is offering IFAs a free website worth up to £2,000, which will be then linked to a consumer-facing portal, allowing consumers to select an adviser according to their own search criteria.
My Money Advisor will provide free brochure websites to IFAs with the opportunity for them to upgrade to full e-commerce sites – Sales Hubs – from £100 per month. It also plans to offer additional client servicing capability – known as Client Care Hubs – in January next year which will allow IFAs to offer a personal interactive service to their clients.
If the IFA has an existing site this too can be linked to the portal at no cost.
The interactive upgraded sites will provide links to other financial electronic trading platforms which will then allow IFAs to provide quotes and apply electronically for various products via their own site. My Money Advisor will then receive a share of the transaction revenue without affecting the adviser’s commission.
Managing director of My Money Adviser, Ann-Marie Martyn, said the service will allow IFAs to add value to their business and enhance their customer service. She added: “Many IFAs will not be able to embed the type of content that we will offer without great expense. Our aim is to affordably equip the IFA to compete with the direct providers of online financial information and trading capabilities.”
While committed to the IFA sector, Martyn said she would not rule out rolling the service out to other financial intermediaries such as mortgage brokers. “It is a different proposition, but one that we will have to look at in the future,” she said.
Martyn said that the company was looking to link the consumer portal to other consumer websites or allow the latter to white label the service. There is also potential for the company to act as arbitrator between adviser and client in the future and put in place some form of quality control, she added.
l e-enableltd has launched with a web design and site marketing service for IFAs. The company is offering IFAs bespoke website design from £3,000 and marketing support, helping them to establish their brand and web presence and build up online client relationships. The service also includes website compliance support, intranet design and site hosting.
Mark Wilkins, commercial director of the company, said: “With the threat of lower commissions and a significant move towards fee-based earnings, the internet offers huge cost savings to the IFA. We want to help IFAs harness some of the business going direct.”
Contact: 01483 489130 or visit the website at www.e-enableltd.com
