The Professional Advisor Alliance, which handles internet-based leads from moneysupermarket.com on a post-coded territory basis, has allocated over 93% of the territories available, writes Paul Robertson. Over 200 intermediaries have registered.
At the moment, moneysupermarket.com generates between 100 and 150 leads a day. This is set to increase as the portal has just signed a new partnership deal with Lycos.
Marketing director at moneysuper-market.com, Stuart Glen-dinning, said: ‘Lycos is one of the biggest internet portals in the UK so this is another major boost for the Alliance as it will result in an increase in leads. It spells good news for members receiving leads through this initiative.’
Although the Alliance was set up to take mortgage leads from the site, the approach is also to be rolled out to other products. Leads are being sourced on the site for annuities.
Glendinning said: ‘The principle at moneysupermarket.com is there are people using the internet for products they won’t apply for online without taking advice, in addition to mortgages. We can role out other products and generate leads for them and supply those to intermediaries.’
Moneysupermarket.com intends to sign different intermediaries in the post-coded territories for these products.
