You are here: Home - News -

Deal sets up leads through TV

by:
  • 07/10/2002
  • 0
Moneysupermarket.com has reached an agreement with BSkyB to provide mortgage and loan channels on Sk...

Moneysupermarket.com has reached an agreement with BSkyB to provide mortgage and loan channels on Sky Active, its interactive service.

Leads from this service will be fed to the Professional Adviser Alliance (PAA), the informal network of intermediaries providing independent advice from leads generated through moneysupermarket.com.

The deal increases the scope of the PAA to do business, as 15 million digital satellite viewers will now be able to search for mortgages from home.

Those who do not wish to apply for mortgages via their television can request an adviser call them, as is the case with moneysupermarket.com’s current internet service. At the moment, around 500,000 BSkyB customers access the interactive area a day.

Simon Nixon, chief executive of the PAA, said: ‘Our experience has revealed most people are happy to research mortgages online, but they shy away from applying online due to their big ticket nature. As a result, the internet is turning into one of the strongest distribution channels for advisers and we expect digital TV to follow in its footsteps.

‘The success of the PAA, which only receives leads from websites and shortly, BSkyB digital TV, is living proof of this. Moneysupermarket.com’s partnership with Sky Interactive opens up its mortgage and loan comparison service to millions of potential customers.’

The news follows on from the announcement last month that the PAA would be doubling the number of intermediary members to 600, due to an increase in the volume of leads through the internet since it started up in May this year.


Tags

There are 0 Comment(s)

You may also be interested in

Business Skills

In this section, we offer short ‘how to’ guides on harder to crack areas of business. From social media, to regulation or niche product areas, we cover it all.

Profiles

Our journalists interview key industry entrepreneurs, strategists and commentators for day-to-day market insight and a strategic view of where the industry is heading. We offer lessons for success and explore the opportunities for your business

Success in Practice

Here, we share case studies fleshing out best practice to help you decide what could work for your business. Take a look at how others approached complex tasks like launching a new mortgage lender, advising on a new product area or deciding to specialise in another. Learn from others mistakes and triumphs.

Marketwatch

Each week, we ask top mortgage and property commentators with a unique perspective to examine a key news headline, market move or regulatory or political issue.

Poll

Vote in our weekly poll here. It’s your chance to tell us what you think and be heard on the top news stories of the week. Review our archive to find out what your industry really thinks and all our coverage of the results.

Top Comments

Be part of the conversation on Mortgage Solutions. We want to hear from you. We have a tool called Disqus to tell us which stories get the most comments each week. Every Friday, the team picks the most thoughtful or opinionated contributions from our readers to enjoy again. Don’t forget to share your favourite stories from the site on social media to keep the conversation going.
Read previous post:
Crown Equity Release applies for SHIP membership

Crown Equity Release has applied for membership of Safe Home Income Plans (SHIP), the body whose acc...

Close