Zurich Advice Network has become the latest group to sign with the Professional Adviser Alliance (PAA), the informal network of intermediaries offering advice generated from online leads.
The deal means the network has become the second large-scale adviser to accept leads from the PAA, following its launch with Inter Alliance earlier this year.
Stuart Glendinning, director of the PAA, said: ‘To be able to supply mortgage leads to a salesforce with the pedigree of Zurich, which has a national spread of highly-trained and competent mortgage professionals, is a great step forward.
‘The ability to source high volumes of qualified mortgage leads off the internet is a proven model. It obviously works, with initial research indicating 52% will convert into a sale within three months.’
The PAA sources leads to intermediary firms from a number of websites, including moneysupermarket.com, Yahoo, and thisismoney.com among others.
The deal follows the news that Sky television is to source leads to the PAA through Sky Interactive’s digital satellite viewers.
Chris Downham, national mortgage manager with Zurich, said: ‘We work hard to support our salesforce. The opportunity to deliver qualified mortgage leads within an hour or so of the customer leaving them on the website is too good an opportunity to miss.’