You are here: Home - News -

PPA internet deal to benefit advisers

by:
  • 04/11/2002
  • 0
The Professional Adviser Alliance (PAA) has signed a deal with Guardian Unlimited allowing any mortg...

The Professional Adviser Alliance (PAA) has signed a deal with Guardian Unlimited allowing any mortgage leads generated from the site to be directed to its broker members.

The site (www.guardian.co.uk) generates around 62.7 million impressions a month from 4,811,000 visits, and the PAA is hoping it will be able to increase its claim that 52% of leads result in a sale within two to three months.

The service will launch on the ‘Money Unlimited’ section of the website and will allow browsers to compare a range of financial products including current accounts, secured loans and mortgages.

Simon Nixon, chief executive of Moneysupermarket.com, the group behind the PAA, said: ‘The Guardian’s readership is ideally suited to personal finance online. We expect a good amount of high-quality applications passing through the site.’


Tags

There are 0 Comment(s)

You may also be interested in

Business Skills

In this section, we offer short ‘how to’ guides on harder to crack areas of business. From social media, to regulation or niche product areas, we cover it all.

Profiles

Our journalists interview key industry entrepreneurs, strategists and commentators for day-to-day market insight and a strategic view of where the industry is heading. We offer lessons for success and explore the opportunities for your business

Success in Practice

Here, we share case studies fleshing out best practice to help you decide what could work for your business. Take a look at how others approached complex tasks like launching a new mortgage lender, advising on a new product area or deciding to specialise in another. Learn from others mistakes and triumphs.

Marketwatch

Each week, we ask top mortgage and property commentators with a unique perspective to examine a key news headline, market move or regulatory or political issue.

Poll

Vote in our weekly poll here. It’s your chance to tell us what you think and be heard on the top news stories of the week. Review our archive to find out what your industry really thinks and all our coverage of the results.

Top Comments

Be part of the conversation on Mortgage Solutions. We want to hear from you. We have a tool called Disqus to tell us which stories get the most comments each week. Every Friday, the team picks the most thoughtful or opinionated contributions from our readers to enjoy again. Don’t forget to share your favourite stories from the site on social media to keep the conversation going.
Read previous post:
Doors wide open

Self cert is here to stay, and more lenders are now prepared to treatthem as they would other niche sectors

Close