The Professional Adviser Alliance (PAA) has signed a deal with Guardian Unlimited allowing any mortgage leads generated from the site to be directed to its broker members.
The site (www.guardian.co.uk) generates around 62.7 million impressions a month from 4,811,000 visits, and the PAA is hoping it will be able to increase its claim that 52% of leads result in a sale within two to three months.
The service will launch on the ‘Money Unlimited’ section of the website and will allow browsers to compare a range of financial products including current accounts, secured loans and mortgages.
Simon Nixon, chief executive of Moneysupermarket.com, the group behind the PAA, said: ‘The Guardian’s readership is ideally suited to personal finance online. We expect a good amount of high-quality applications passing through the site.’
