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Leads deal reached between PAA and IMA

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  • 16/12/2002
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The Professional Advisor Alliance (PAA) has signed a deal with IMA Network, part of the Tenet group,...

The Professional Advisor Alliance (PAA) has signed a deal with IMA Network, part of the Tenet group, which will see it taking mortgage and term assurance leads and promoting the service to its 400 members.

The IMA network joins other intermediary networks including the Zurich Advice Network. The PAA now has over 700 intermediary members.

The PAA claims it is receiving around 450 mortgage, term and pension leads every day from sources such as moneysupermarket.com and FT.com.

Pam Hawkins, general manager of IMA, said: ‘We have some members that have been purchasing leads through the PAA for some time. They spoke positively about this opportunity and we have decided to promote this service to our members, so they can all benefit. Obtaining qualified leads is always important to boost business and support our membership, but even more so now, in light of the changing regulatory environment. The Financial Services Authority’s proposal to ban cold calling makes it important to assess new and emerging customer sourcing mechanisms.’

Stuart Glendinning, marketing director of the PAA, said: ‘It is encouraging the opening was created by positive feedback from members. This is an additional major boost in establishing an excellent intermediary base for customers seeking local advice.’


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