High street lender Alliance & Leicester (A&L) has created the new position of director of intermediaries in order to improve its service to mortgage brokers.
Andrew Robinson has been appointed to the role, having spent the last two years developing A&L’s e-commerce proposition, which includes the Intermediary Sales Internet Solution which now accounts for 70% of the lender’s intermediary mortgage business.
Commenting on the move, Robinson admitted that A&L’s offering needed further improvement: ‘The strategy is clear ‘ we rely on our partners in broker businesses to help us achieve our overall goals in the mortgage market. To make this mutually beneficial, we know we have to get better at communication and service delivery,’ he said.
Robinson will be assisted by Mehrdad Yousefi, who has just been appointed as head of intermediary sales at A&L. Yousefi said: ‘The move is a recognition of the growing importance of the intermediary sector. Intermediaries make a significant contribution to our business and it was decided that we needed someone of director calibre to give them the service they deserve.’
Alan Moran, director of Birmingham based brokerage Interface Financial Planning Ltd, said: ‘It is good news that A&L is taking the broker market more seriously, as we tend to use those lenders that treat intermediaries as important to their business. At the moment A&L is not the first brand that springs to mind even though it appears in the sourcing systems. There is a lot of competition for business which is usually placed with lenders who offer a good service.’