First National Mortgage Company has moved into the branded lending market following a deal with packager Advantage Mortgage Services’ branded lending arm, Advance Home Loans (AHL).
AHL will offer First National’s full product range under its own branding to its UK broker panel.
Keith Dearling, sales and marketing director at Advantage, said: “We are delighted to be working with a lender who we consider to be very competitive and forward thinking. It is our aim to seek a strong brand image in the marketplace and having access to First National’s excellent range of products will help us achieve this goal. This deal complements our already extensive product range.”
Ron Howell, director of sales at First National, added: “First National is proud to be associated with Advantage. They are one of our longest standing packagers and have always maintained a high level of flexible customer service throughout the mortgage process. Our whole range of products is clearly and professionally promoted but, most importantly, Advantage convert a high number of cases for us. We look forward to developing our relationship.”