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Aviva extends free life cover to parents of under-fives

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  • 26/01/2015
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Aviva extends free life cover to parents of under-fives
Aviva has increased its free life cover for parents to £15,000 per parent, per child and is now available to parents of under-fives.

Previously the insurer provided £10,000 of life cover to parents up to their child’s first birthday but is now extending cover to both parents for each child registered before their fourth birthday.

Cover is available to all UK parents including biological, adoptive and same sex couples.

Louise Colley, protection director for Aviva (pictured), said: “We were quite restrictive in terms of the audience so we’ve opened it up to even more families being able to participate. If you translate that to what does it mean for a broker, be it a mortgage adviser or a financial adviser, there’s the ability there to have a further conversation.

“It’s a good way of keeping that relationship going with a client because as we know it’s all about moving away from a transactional based relationship to a fuller, enduring relationship and those relationships tend to happen when mortgage renewal is coming up.”

Colley added that if advisers have a close relationship with their customers and know when they are having a child, it is a great catalyst to have a family protection conversation.

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