Boston Terrier Bow is the star of the show helping to educate consumers that failing to produce paperwork like bank statements, P60 s or payslips is often the biggest holdup for mortgage applications.
The firm wrote a blog and redesigned its website home page to support the video (below) which has had a social media reach of 250,000 on Twitter, Your Tube and Facebook, although Facebook drove the most hits.
Advice firms John Charcol and Age Partnership have run national advertising campaigns, but the social media-only campaign is believed to be a first from a mortgage adviser.
Andrew Montlake, director, Coreco, said you don’t have to go down the TV or newspaper advertising route with social media available to promote yourselves as a broker and educate consumers.
“The point is about ensuring that those looking to take out the biggest loan they will probably ever take out obtain professional advice and are fully prepared to embark on the mortgage journey, which these days is a little more complicated than just having a passport and a smile.
“In other words, it could be Coreco or it could be any number of the fine mortgage brokers around the country striving hard to help and advise clients every day of the week.”
Coreco has also linked the video, blog and homepage to a new consumer-friendly section of mortgage guides.
