The service, which Lloyds piloted throughout 2015, is available to Halifax and Lloyds Bank customers and aims to save the time required to travel to branch while offering a face-to-face alternative to speaking to a mortgage adviser on the phone.
A third of Lloyds Bank customers that would have completed over the phone are now completing via the video service, the bank said.
The video service is now being piloted by 16 Lloyds Bank branches, aimed at increasing mortgage appointment availability at peak times.
A number of lenders have rolled out enhanced direct-to-consumer offerings over the past few months, with Nationwide also promising to make significant investment in boosting in-branch appointment technology.
David Oldfield, group director, retail and consumer finance said: “Our customers’ needs are continuing to change. They want greater choice, convenience and value whether that’s in branch or online – and they want these things in a time and place that suits them.
“Buying a house can be a stressful time for many people, and so for those who are unable or choose not to visit a branch but who still prefer a face-to-face conversation, this video service is a fantastic channel for them to use. It enables us to connect more customers to our mortgage experts in the way that is most convenient for them.”