Rhona Potter has been appointed as head of marketing for the specialist lender, Pepper Homeloans.
Reporting to managing director Colin Snowdon, Potter (pictured) takes responsibility for developing and implementing a marketing strategy and building Pepper’s brand within the intermediary mortgage market.
With a background in marketing and communications, Potter has provided marketing support to the Pepper Group in the UK since 2013, including the launch of Pepper Homeloans in 2015.
Potter, who has a degree in journalism, has worked for companies in Japan, Australia and the UK and has gained extensive marketing experience working in the B2C, B2B and financial sectors.
Colin Snowdon, managing director at Pepper Homeloans, said: “Rhona’s track-record speaks for itself and her experience working for Pepper over the past three years means she will be able to hit the ground running in her new role. I would like to wish Rhona every success for the future.”
Potter said: “This is an exciting time to take responsibility for marketing as we continue to build the profile of Pepper amongst intermediaries. We have ambitious plans for 2017 and beyond and I’m looking forward to working closely with our intermediary partners and brokers during the months ahead.”
Victoria Hartley is contributing editor at Mortgage Solutions, Specialist Lending Solutions, Your Money and Your Mortgage at London-based publishing company AE3 Media.
She has an MA in Radio from Goldsmiths after gaining a 2:1 in a Comparative American Studies BA at Warwick University. She also holds a TEFL qualification and taught overseas in Mexico and Japan from 1994 to 1997.
Her role includes editorial oversight of the news, analysis and features, event content management and strategic and editorial consultancy for the AE3 Media group. She is an experienced video, broadcast and live-event host and regularly chairs web and podcast debates and interviews.
Multiple award nominations have resulted in two wins: Santander Media Awards, trade journalist of the year and Headlinemoney Awards, mortgage journalist of the year (B2B). Here is one of the award-winning pieces: https://www.mortgagesolutions.co.uk/news/2011/07/21/exclusive-tale-bailey-fraud-witness/
Previous roles include editorships of Mortgage Solutions, consumer title What Mortgage and trade title Credit Today as well as a stint freelancing for a variety of outlets including The Guardian and Which? Money.
