To facilitate the targeted growth, Connect for Intermediaries has doubled its office space and recruited six new members of staff in the last two months. However, the network said it would not lose sight of its core business, which remains buy to let, commercial mortgages and bridging finance.
Liz Syms (pictured), chief executive officer at Connect for Intermediaries, said: “We do not intend to come away from our biggest USP, which is the fact that we have a very extensive specialist panel.”
She added: “What we had found is that there was demand from our existing members who would like to be in control of doing their own residential cases, rather than having to refer them. When they do have a residential enquiry, for example from a landlord who would like to capital raise on his main residence in order to buy some buy-to-let properties, we will give them the ability to transact that as well, without losing control of the business.”
Connect for Intermediaries will take its message to market this week at the The Specialist Lending Event, hosted by Specialist Lending Solutions, in Birmingham and London. Syms said she was looking forward to talking it through with brokers and explaining the new service to them in full.
In the past Syms said the network had not driven its own marketing activity as hard as it might have or really pushed its profile in the market. But she said the launch of the residential proposition would see the network change its approach.
She added: “In the past we have been fortunate in some respects that we have grown more reactively than proactively. We would like to get a little bit more proactive in terms of helping people to understand what our network is about, so they consider us along with any others when they are making those sorts of decisions.”
Connect for Intermediaries offers members access to a panel of over 80 lenders and Syms said it was virtually whole of market for those looking to place residential cases.
Appointed representatives also have access to the network’s help desk and administration support, which includes application keying and submissions, compliance support and mortgage sourcing tools.
“The specialist residential sector is a growing area of the mortgage market and I feel now is the perfect time to expand our network offering to help members better serve the needs of their clients with mainstream and specialist residential mortgage solutions,” she said.