Brokers in the estate agent’s 900 branches will access Aviva’s life insurance, critical illness cover and income protection cover through the insurer’s Aviva Life Protection Services (ALPS) platform.
The new deal replaces a former distribution agreement with Friends Life which began in 2002.
Following Aviva’s purchase of friends Life two years ago the insurer has brought together a new range of products which will be available to Countrywide’s brokers.
Aviva strategic partnerships portfolio director Daren Boys said it was a significant distribution agreement with a long-standing partner.
“Customers’ protection needs rightly come into sharp focus during the house buying or property rental process and our market leading digital ALPS protection proposition will help protect more lives, more easily through an enhanced customer experience,” he added.
