Barber joins from TenetLime, where she had been head of sales and recruitment and will report to managing director Gemma Harle, who jumped ship from TenetLime last year.
In her new role, Barber will oversee Intrinsic’s field and office-based mortgage and protection business development teams, focussing on enhancing adviser support and working in partnership with firms to help them develop and grow their businesses.
Prior to TenetLime, Barber held the role of sales director at Mortgage Next, looking after recruitment and business development.
Barber said: “I’m incredibly excited to be joining the largest mortgage network in the UK with such an exemplary reputation for adviser support and quality service.
“Working alongside Gemma, my new colleagues at Intrinsic and our incredible network of mortgage and protection advisers across the UK, we have ambitious plans to enhance the support we offer and capitalise on the remarkable opportunity to leverage Intrinsic’s existing scale and expertise in the mortgage and protection market.”
Harle (pictured) added: “Lisa is a fantastic addition to my leadership team and adds a wealth of knowledge and experience to the business.
“She will provide Intrinsic mortgage and protection advisers with market leading support and help me shape our mortgage and protection strategy as we seek to grow the network.”
Broadley will also hold the role of adviser propositions director across the wider Tenet Group