Croll is to concentrate on developing new relationships in the southern half of England and Wales, as well as building on established relationships.
Croll joins from HSBC where he has worked as a business development manager (BDM) in their mortgage business.
Equifinance MD Tony Marshall commented: “We are delighted to have secured the services of Richard who is already well known to many in our industry.
“The fact that he has joined Equifinance shows that he understands our achievements and ambitions to expand products and volumes moving forward.
“We have now built a very strong team with many years’ experience in the industry and are structured to handle significant growth.”
Equifinance has recently launched in the prime higher LTV proposition after operating in the medium-heavy adverse areas.
Croll added: “I am very excited about my new role and returning to the specialist market within second charge mortgages.
“My core focus will be delivering good customer outcomes by being personable, dependable and connected to our broker partners.
“Our goal here at Equifinance is geared to grow the proposition and become a broker’s lender of choice not only for impaired credit customers but also now for prime customers at higher LTVs.”