Leaderboard – 728x90
- Expandable to – 728x180 (initiated by user roll over)
- Retracts when user rolls off
- Video – 15s max (inc multiple loops)
- Audio – user initiated by click
- Max file size – 80kb
- Centred
Baby Leader – 175 x 90
- Expandable to – 175x180 (initiated by user roll over)
- Retracts when user rolls off
- Video – 15s max (inc multiple loops)
- Audio – user initiated by click
- Max file size – 80kb
- Centred
MPU – 300 x 250
- Expandable to – left only to 600x250 (initiated by user roll over)
- Retracts when user rolls off
- Video – 15s max (inc multiple loops)
- Audio – user initiated by click
- Max file size – 80kb
- Centred
Skyscraper – 160x600
- Expandable to – 320x600 (initiated by user roll over)
- Retracts when user rolls off
- Video – 15s max (inc multiple loops)
- Audio – user initiated by click
- Max file size – 80kb
- Centred
Half Page ad – 336x600
- No Expand
- Video – 15s max (inc multiple loops)
- Audio – user initiated by click
- Max file size – 80kb
- Centred
Tile – 120x60
- No Expand
- Max file size – 80kb
- Centred
Sidebars – 1280 x 2000
- Sidebars are clickable
- One click command for whole ad
- If you are running a ribbon creative in conjunction with the side bars, the ribbon should comply to:
- 960 x60
- No Expand
- Max file size - 80kb
- Centred
Overlay – 420x300
- Video – 10s max (inc multiple loops)
- Audio – user initiated by click
- Clear close button(20x20) with "close" -16pt font - top right of creative
- Fixed location at site of first frame
- Targeted to centre of page
- Max file size – 100kb
- One per user session
Page peel - initial size - 60x60
- Targeted to top left of site
- To occupy only the top left triangle of the 60x60 pixels (half of the 60x60 square)
- Roll on expands to 300x250 (max)
- Roll off retracts to initial size
- Max file size – 80kb
MPU to Overlay
- Initial state – see MPU specs
- Roll over – expands to overlay – see overlay specs
- Roll off – retracts back to MPU
Mobile
- Ads to the following sizes (to fit the most relevant handset) 120 x 20 (2kb), 168 x 28 (3kb), 216 x 36 (4kb), 300 x 50 (6kb)
- Should be a .gif file format
Commercial Break – 800x600
- On white background with incisive brand header
- 8-10s running time
- Header includes option to skip ad and continue to content
- One per user, per day
- Max file size – 80kb
- Centred
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Formats-and-Specs
