This week’s Star Letter goes to Conrad28 for his comment under the post: Habito launches ‘human-free’ mortgage advice service
About time we started seeing this whole ‘robotic-advice’ show up in the mortgage industry. Hats off to this firm and others that are trying to break the mould from boring, outdated advice models.
This obviously is not the perfect fit for every client. But as a customer I would use this service, why not? What is the difference between a 55-year-old broker or a software algorithm giving me mortgage advice? At the end of the day it all comes down to someone’s interpretation of me, my needs, rules, regulation and the market.
Would love to understand how their software works behind the scenes and what it does when it comes to the mortgage app? As I assume someone re-keys this? Or have they got a direct route into the lenders decision and application systems?
Anyway, there should be choice available to everyone and room for digital, robo and traditional advice methods in this industry. I agree with many that traditional advice will be given alongside a new era of digital and robo-advice.