What will this mean for advisers and customers, and how is the lender positioning itself for continued growth and innovation in the later life lending market?
Why bring the Horizon range under the More2life brand now?
Harris: This is part of a broader strategy to simplify our brand structure and streamline product offerings. By aligning all lending activity under the More2life brand, we are improving operational clarity and providing advisers with a clearer, more focused product suite under the one brand.
What happens to the Standard Life Home Finance brand?
Harris: As announced, SLHF will stop offering new lifetime mortgages from the end of 6 July 2025. However, it will continue to support and service its existing customers. There will be no change in terms of service quality, contact points, or customer experience.
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Will advisers or customers notice any difference?
Harris: For customers, nothing changes; their loans will continue to be managed by SLHF. For advisers, the only difference is that Horizon products will now be accessed and sourced under More2life, clearly positioned within our wider offering. This change is about clarity and simplicity, not disruption.
What does this mean for staff at SLHF?
Harris: For colleagues in SLHF roles, their day-to-day responsibilities remain broadly the same. The goal is continuity and a smooth transition.
Is this the end of SLHF?
Harris: No, SLHF continues to operate as a servicing business.
Is this move related to market pressures or performance?
Harris: No. This is a proactive step to streamline our business and support future innovation. More2life is growing and investing – I think our activity over the last couple of years proves that in spades, plus we will be making future announcements very shortly that will expand our offering even further. We believe this decision supports long-term clarity and strengthens our market position.
What Horizon products will be available at launch?
Harris: We’ll be offering fee-free and fee-paid Horizon plans, plus the Horizon Interest Reward product with a 15-year repayment period. These variants represent the majority of adviser demand. Other product options will follow over time.
Will Horizon still be called Horizon?
Harris: Yes, absolutely. Horizon will be retained as a named product family within the overall More2life suite. It’s a recognisable and trusted brand, and that continuity is important.
What does this change mean for More2life’s market position?
Harris: It strengthens it. We already offer one of the broadest and most flexible product ranges, from Tailored and Flexi to Capital and Maxi. Adding Horizon to that line-up means we can meet even more client needs.
Final thoughts for advisers?
Harris: It’s a really interesting time for the later life lending space as a whole, particularly in terms of the product solutions that are available for a variety of potential customers, who simply didn’t have access to these options in the past. We’ve seen a significant shift in that regard, particularly in areas where the customer wants to, and can, pay interest. In that regard, it’s really important advisers use their client’s affordability in their sourcing options, because this will ensure such product options come up and can be offered.
We fully believe that a growing number of over-55 homeowners could, and should, be offered lifetime mortgage options because, in many cases, their needs can be best met by such products. At More2life, we’ll continue to bang this affordability drum, and continue to work with advisers and develop our product offering so they can help more customers with a more holistic advice offering.
