You are here: Home - News -

New website from rebranded First National

  • 01/11/2000
  • 0
First National Mortgage Company (FNMC), formally HMC has launched a new website following its rebran...

First National Mortgage Company (FNMC), formally HMC has launched a new website following its rebranding under the First National name, writes Rachel Williams.

The new site will have considerably more functionality than the HMC site and should make it easier for intermediaries to conduct business with the lender, said Ron Howell, sales director at FNMC.

He said: “The site will contain details of our new and revised products as well as our terms of business. But, in addition it will have case-tracking for all of our key-accounts.”

This will provide intermediaries with updates on the progress of each case that has been submitted, for example providing details on when funds will be released or providing reasons why a case may have been held up.

Further developments are anticipated in the coming months.

Howell said: “By the end of November we will also be offering an electronic decision in principle facility. The intermediary will have to input their client’s details send it to us via the site and within seconds we can let the intermediary know whether to submit the application and which product the borrower is most suited to. For example if the intermediary applies for a sub-prime product and the borrower suits a standard product we will recommend the standard deal.”

However it will not underwrite or credit-score the applicant online.

He added: “By the end of the year we are also hoping to offer online applications and during the first quarter of next year we will be able to offer instant product updates to all our users via e-mail, for example when we launch new deals or change our interest rates.”

The site will also provide the name of the underwriter dealing with the case to improve the communications process between the lender and the intermediary as well as key dates such as the anticipated completion date.

Howell said he expected the site to be popular as it helps intermediaries operate more efficiently.

The site will not be confined to intermediaries and certain areas of the site will be available to potential borrowers as an additional source of information on the lender and its products.

l FNMC has launched an updated product range and relaxed its underwriting as part of itsrebranding. See product round-up on pages 17-18 for further details.


There are 0 Comment(s)

You may also be interested in

Business Skills

In this section, we offer short ‘how to’ guides on harder to crack areas of business. From social media, to regulation or niche product areas, we cover it all.


Our journalists interview key industry entrepreneurs, strategists and commentators for day-to-day market insight and a strategic view of where the industry is heading. We offer lessons for success and explore the opportunities for your business

Success in Practice

Here, we share case studies fleshing out best practice to help you decide what could work for your business. Take a look at how others approached complex tasks like launching a new mortgage lender, advising on a new product area or deciding to specialise in another. Learn from others mistakes and triumphs.


Each week, we ask top mortgage and property commentators with a unique perspective to examine a key news headline, market move or regulatory or political issue.


Vote in our weekly poll here. It’s your chance to tell us what you think and be heard on the top news stories of the week. Review our archive to find out what your industry really thinks and all our coverage of the results.

Top Comments

Be part of the conversation on Mortgage Solutions. We want to hear from you. We have a tool called Disqus to tell us which stories get the most comments each week. Every Friday, the team picks the most thoughtful or opinionated contributions from our readers to enjoy again. Don’t forget to share your favourite stories from the site on social media to keep the conversation going.
  • My week on Twitter 🎉: 104 Mentions, 47.7K Mention Reach, 66 Likes, 50 Retweets, 41.6K Retweet Reach. See yours with…
  • Our first day of the Mortgage Administrator iVent has been a great success – don’t forget to join us again tomorrow…
  • Mortgage Administrator iVENT 2018: How to spot mortgage fraud -
  • RT @DanielleDennis9: Our first ever virtual event is looking great! Make sure you log in today, take a look around the stands and watch the…
Read previous post:
HMC to rebrand and launch new product range

Household Mortgage Corporation (HMC) has revealed details of its rebranding exercise as it becomes i...