You are here: Home - News -

Zurich Advice signs up to PAA network

  • 21/10/2002
  • 0
Zurich Advice Network has become the latest group to sign with the Professional Adviser Alliance (P...

Zurich Advice Network has become the latest group to sign with the Professional Adviser Alliance (PAA), the informal network of intermediaries offering advice generated from online leads.

The deal means the network has become the second large-scale adviser to accept leads from the PAA, following its launch with Inter Alliance earlier this year.

Stuart Glendinning, director of the PAA, said: ‘To be able to supply mortgage leads to a salesforce with the pedigree of Zurich, which has a national spread of highly-trained and competent mortgage professionals, is a great step forward.

‘The ability to source high volumes of qualified mortgage leads off the internet is a proven model. It obviously works, with initial research indicating 52% will convert into a sale within three months.’

The PAA sources leads to intermediary firms from a number of websites, including, Yahoo, and among others.

The deal follows the news that Sky television is to source leads to the PAA through Sky Interactive’s digital satellite viewers.

Chris Downham, national mortgage manager with Zurich, said: ‘We work hard to support our salesforce. The opportunity to deliver qualified mortgage leads within an hour or so of the customer leaving them on the website is too good an opportunity to miss.’


There are 0 Comment(s)

You may also be interested in

Business Skills

In this section, we offer short ‘how to’ guides on harder to crack areas of business. From social media, to regulation or niche product areas, we cover it all.


Our journalists interview key industry entrepreneurs, strategists and commentators for day-to-day market insight and a strategic view of where the industry is heading. We offer lessons for success and explore the opportunities for your business

Success in Practice

Here, we share case studies fleshing out best practice to help you decide what could work for your business. Take a look at how others approached complex tasks like launching a new mortgage lender, advising on a new product area or deciding to specialise in another. Learn from others mistakes and triumphs.


Each week, we ask top mortgage and property commentators with a unique perspective to examine a key news headline, market move or regulatory or political issue.


Vote in our weekly poll here. It’s your chance to tell us what you think and be heard on the top news stories of the week. Review our archive to find out what your industry really thinks and all our coverage of the results.

Top Comments

Be part of the conversation on Mortgage Solutions. We want to hear from you. We have a tool called Disqus to tell us which stories get the most comments each week. Every Friday, the team picks the most thoughtful or opinionated contributions from our readers to enjoy again. Don’t forget to share your favourite stories from the site on social media to keep the conversation going.
  • RT @robjupp: Great day yesterday for donations to @MortSleepOut. With Gift Aid, we are now close to £17,000. It would be great to get to £2…

Read previous post:

The press are at it again. ''House prices driven to unsustainable levels by the buy-to-let market,' ...