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PPA internet deal to benefit advisers

  • 04/11/2002
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The Professional Adviser Alliance (PAA) has signed a deal with Guardian Unlimited allowing any mortg...

The Professional Adviser Alliance (PAA) has signed a deal with Guardian Unlimited allowing any mortgage leads generated from the site to be directed to its broker members.

The site ( generates around 62.7 million impressions a month from 4,811,000 visits, and the PAA is hoping it will be able to increase its claim that 52% of leads result in a sale within two to three months.

The service will launch on the ‘Money Unlimited’ section of the website and will allow browsers to compare a range of financial products including current accounts, secured loans and mortgages.

Simon Nixon, chief executive of, the group behind the PAA, said: ‘The Guardian’s readership is ideally suited to personal finance online. We expect a good amount of high-quality applications passing through the site.’


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