You are here: Home - News -


  • 04/11/2002
  • 0
I have a marketing budget of £15k-£20k. Currently business comes from within a 25-30 mile radius of Norwich, where I am based. What are my expansion options without losing my core clients?

Good marketing is unlikely to damage your existing relationships. If done well, it can support them by reminding your clients of all the good reasons they came to you in the first place, as well as encouraging lapsed clients to come back and buy from you.

The key is to ensure a mix of marketing activity that reaches new clients while supporting your existing clients.

Advertising is a good medium for raising awareness as it reaches a wide audience, but it can also be expensive if you want your campaign to run throughout the year. Rate cards in your area, for example, can vary from £450 to more than £900 for a quarter page insert, without any artwork costs.

As an addition or alternative, local press also have their own websites offering rates from between £150 to £500 a month, depending on type and frequency.

Other web-based marketing could include ‘affiliate’ marketing, where businesses with complimentary products refer customers to each other and also share the costs.

Public relations directly cont- ributes towards business by generating leads and helping the referral process, as well as building your reputation in the community. Providing journalists with relevant case studies can also be extremely effective for lead-generation.

Direct mail or leaflet distribution can also be a successful, low-cost method of reaching a wide range of customers, usually achieving a 1%-2% response rate.

Whichever ever media you decide on, you should always have a response mechanism in place to ensure you can measure the effectiveness of your spend. This will help you with your future marketing planning.

Gina Collman


There are 0 Comment(s)

You may also be interested in

Business Skills

In this section, we offer short ‘how to’ guides on harder to crack areas of business. From social media, to regulation or niche product areas, we cover it all.


Our journalists interview key industry entrepreneurs, strategists and commentators for day-to-day market insight and a strategic view of where the industry is heading. We offer lessons for success and explore the opportunities for your business

Success in Practice

Here, we share case studies fleshing out best practice to help you decide what could work for your business. Take a look at how others approached complex tasks like launching a new mortgage lender, advising on a new product area or deciding to specialise in another. Learn from others mistakes and triumphs.


Each week, we ask top mortgage and property commentators with a unique perspective to examine a key news headline, market move or regulatory or political issue.


Vote in our weekly poll here. It’s your chance to tell us what you think and be heard on the top news stories of the week. Review our archive to find out what your industry really thinks and all our coverage of the results.

Top Comments

Be part of the conversation on Mortgage Solutions. We want to hear from you. We have a tool called Disqus to tell us which stories get the most comments each week. Every Friday, the team picks the most thoughtful or opinionated contributions from our readers to enjoy again. Don’t forget to share your favourite stories from the site on social media to keep the conversation going.
  • RT @robjupp: Great day yesterday for donations to @MortSleepOut. With Gift Aid, we are now close to £17,000. It would be great to get to £2…

Read previous post:
Doors wide open

Self cert is here to stay, and more lenders are now prepared to treatthem as they would other niche sectors