Intelligent Finance has launched the Adviser Business Centre (ABC) initiative for professional advisers. The service will com-bine the company’s contact centre and administration functions for professional advisers to deal with any issues they may have.
Ian Jeffery, sales and marketing director of Intelligent Finance, said: ‘From the outset, we recognised the importance of advisers in the selling of financial services and made this a core focus of our strategy. We have been successful, with around 76% of the bank’s £9.6bn in mortgage business being placed by advisers in the first 18 months of trading. However, we feel it is important not to become too complacent and, as a result, the ABC initiative has been developed.’
Advisers who regularly use the bank will be given a dedicated area team within Intelligent Finance. The idea is to increase handlers’ knowledge of their business, and develop personal relationships between staff and IFAs.
ABC is being rolled out across the UK with all advisers having access to the new service before the end of the year.
Jeffery added: ‘The pilots of the ABC have been well received and we are excited at the prospect of having the new ABC fully available by the end of the year.’