You are here: Home - News -

First National strikes product deal with AHL

  • 06/10/2003
  • 0
First National Mortgage Company has moved into the branded lending market following a deal with pack...

First National Mortgage Company has moved into the branded lending market following a deal with packager Advantage Mortgage Services’ branded lending arm, Advance Home Loans (AHL).

AHL will offer First National’s full product range under its own branding to its UK broker panel.

Keith Dearling, sales and marketing director at Advantage, said: “We are delighted to be working with a lender who we consider to be very competitive and forward thinking. It is our aim to seek a strong brand image in the marketplace and having access to First National’s excellent range of products will help us achieve this goal. This deal complements our already extensive product range.”

Ron Howell, director of sales at First National, added: “First National is proud to be associated with Advantage. They are one of our longest standing packagers and have always maintained a high level of flexible customer service throughout the mortgage process. Our whole range of products is clearly and professionally promoted but, most importantly, Advantage convert a high number of cases for us. We look forward to developing our relationship.”


There are 0 Comment(s)

You may also be interested in

Business Skills

In this section, we offer short ‘how to’ guides on harder to crack areas of business. From social media, to regulation or niche product areas, we cover it all.


Our journalists interview key industry entrepreneurs, strategists and commentators for day-to-day market insight and a strategic view of where the industry is heading. We offer lessons for success and explore the opportunities for your business

Success in Practice

Here, we share case studies fleshing out best practice to help you decide what could work for your business. Take a look at how others approached complex tasks like launching a new mortgage lender, advising on a new product area or deciding to specialise in another. Learn from others mistakes and triumphs.


Each week, we ask top mortgage and property commentators with a unique perspective to examine a key news headline, market move or regulatory or political issue.


Vote in our weekly poll here. It’s your chance to tell us what you think and be heard on the top news stories of the week. Review our archive to find out what your industry really thinks and all our coverage of the results.

Top Comments

Be part of the conversation on Mortgage Solutions. We want to hear from you. We have a tool called Disqus to tell us which stories get the most comments each week. Every Friday, the team picks the most thoughtful or opinionated contributions from our readers to enjoy again. Don’t forget to share your favourite stories from the site on social media to keep the conversation going.
  • RT @robjupp: Great day yesterday for donations to @MortSleepOut. With Gift Aid, we are now close to £17,000. It would be great to get to £2…

Read previous post:

The Mortgage Advice Bureau The Mortgage Advice Bureau has appointed two new management personnel to...