Lead Reporter allows everyone from large networks to small independent IFAs and brokers to track each purchased lead through to conversion, providing a holistic workflow management tool.
Paaleads also revealed that over the last 12 months, it delivered approximately £32.8m of procuration fees on mortgage leads.
From leads totalling over £33bn in mortgage value, 28% (£9.3bn) was converted, delivering £32.8m of procuration fees to advisers using the site to source mortgage leads.
Dean Jones, head of Paaleads, said that in the current tough trading environment, advisers needed a steady supply of good quality leads to drive their business growth.
He explained: “Our partnership with Lead Reporter demonstrates our commitment to supporting IFAs in bridging the gap between prospect and client, allowing advisers to build clear picture of those leads that deliver for their business.”