The website has been redesigned to reflect the “positive change” and “forward-thinking approach” HML has undergone since a brand overhaul this year.
The site has been restructured to offer more interactivity and functionality to visitors, boasting a more dynamic homepage featuring HML’s USPs, a newsfeed of recent press coverage and a video of chief executive Brian Brodie, talking about the firm’s approach to working with clients.
Julian Wells, director of marketing at HML, said it was now actively engaging with online advertising and electronic marketing communications and would be rolling out further functionality on the website in the coming weeks and months.
He explained: “There is a tangible focus on continuous improvement at HML, and we hope that by providing the opportunity for visitors to leave feedback we can really deliver the most relevant information to our clients. We are well aware of the role electronic marketing plays in developing the perceptions of our brand held by our clients, employees, and the market in general.”
