LeadPoint launched in summer 2006 trading mortgage and loan leads before expanding into insurance and debt management. It said it now supplies more than 5,000 leads per day.
Justin Rees, director of marketing and partnerships at LeadPoint UK, said: “Trading more than two million leads in under five years is a real achievement and is testament to the fact that online lead generation is now a widely recognised marketing tool for businesses of all sizes across many industries.”
Mike Fitzgerald, sales director of the Emba Group, said: “Some brokers depend on leads alone for business. Bigger is better for lead companies, as their size enables good capability and good broker and customer support.
“I don’t think more competition is needed. What is needed is better quality leads and LeadPoint has improved year-on-year.”