The sales aid page went live last week and includes details of when the first-time buyer Stamp Duty relief will end, product options available for buyers including government-backed schemes and general statistics on the first-time buyer sector.
Ben Thompson, managing director of the Legal & General Mortgage Club said that the first-time buyer market is an area that will become “increasingly interesting” over the next few years.
He said: “We think that some stage in the future, and not in the next three months, the first-time buyer market is going to start to come back a little bit and what we’re pretty clear about is that there are a number of ways you can buy effectively as a first-time buyer now including some of the guarantor schemes that have been out of late, the combination of secured and unsecured borrowing and the increased availability of higher LTV deals.”
He added L&G is looking at the first-time buyer market as an area of focus from 2012 and beyond.
Other market sectors covered on the L&G website include buy-to-let and offset mortgages.
Thompson added: “Both these two market sectors have been growth areas for us in terms of share and presence over the last 12 to 18 months. First-time buyers are more of a blank sheet of paper looking out to 2012, 2013 and 2014.
“What we’ll be looking to do is ask what advisers, who are active in this market, want and what sort of guidance we can give them that they could then pass onto borrowers or parents who are looking to help their offspring onto the property ladder.”
Thompson said that more content is likely to be formulated on the webpage by March, however L&G Mortgage Club are inviting feedback from advisers to help develop the webpage.