The real-time quotation tool can be plugged in to members’ websites and enables potential customers to generate their own protection quotes online.
In addition, the tool captures the contact details and requirements of prospective customers, helping brokers to generate new business leads.
Mike Allison, partnership development at Paradigm Mortgage Services, said: “As we head towards RDR, many of our firms have or are in the process of fully segmenting their client bases and are tailoring their offerings accordingly.
“This tool is ideal for these purposes and will allow customers to initially obtain comparison quotes on a range of protection products.”
Andrew Simon, CEO at Assureweb, said: “The Assureweb website plug-in demonstrates our continued commitment to making life easier for advisers by providing access to innovative protection products.”