Hersch, who was previously the managing director of bridging lender Cheval, will start his job with immediate effect from Thursday. He has 14 years of experience in the bridging industry and is currently a debtor administration and recovery consultant.
Hersch said: “The ASTL is a professional organisation that plays a very important role in the mortgage market, especially as long term finance is so hard to get at the moment. Bridging finance is not just for the householder with a short term problem; but is often also a good business solution, especially for property developers.
“The ASTL needs a positive, high profile image. The bridging industry is often misunderstood and it is my role; and the role of the ASTL, to help correct this image.”
The initial job advert said the successful applicant would be the principal public face of the trade body, communicate the ASTL’s objectives and policies to the media and to the regulators, government and other trade bodies.
The CEO will also need to advise the ASTL’s board of directors and members on regulatory and other industry matters affecting the sector, recommending appropriate strategies to build and enhance the profile of the organisation.
