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Openwork offers raft of marketing extras to advisers

  • 05/11/2012
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Openwork offers raft of marketing extras to advisers
Openwork is to bolster the marketing support it provides for network members with a range of new services.

As part of the move, it is launching a protection mailer campaign advising clients of the potential price changes taking place on 21 December 2012 as a result of the Gender Directive.

Advisers can order their campaigns – which include an approved leaflet and client letter – through Openwork, which will arrange the fulfilment.

Openwork is also launching new marketing newsletters through Smart Hub, its online marketing support system.

The literature, which is available now, will help to support advisers when discussing particular areas of advice with new and existing clients.

Advisers will be able to download or print the literature – which will cover mortgages, protection and general insurance and pensions and investments – with Openwork making future editions available on a quarterly basis.

In addition to the newsletters, Openwork has also developed new protection, RDR and asset table leaflets to help advisers explain regulatory changes and other developments.

As with most of the literature available through Smart Hub, the leaflets can be personalised by advisers using their own branding and distributed to targeted sections of their client base.

Commenting, Philip Martin, proposition and marketing director at Openwork, says: “Helping advisers keep their clients up to speed with new developments is a key part of our support programme.

“The launch of these new resources will provide advisers with a range of marketing materials to help them straightforwardly and effectively service and educate their clients across a host of areas.”

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