The technology allows advisers to replicate the experience of a face-to-face interview on screen.
Advisers can show the customer product and regulatory information in real time and the customer can confirm their understanding via a digital signature. All documentation shared with the customer can be saved securely onto their electronic device for future reference.
The pilot, which ran through H2 2013 and focused on credit card applications, got 98% positive feedback.
Bill Safran CEO of Vizolution said, “Santander is well known for its innovation and forward thinking adoption of technology in an on-going drive to deliver excellence in every element of customer contact.”
Glenn Lindsay, director, Telephone Distribution at Santander said, “vScreen has dramatically improved our customer experience by making the sales process more visually engaging and eliminating breaks and time delays that hamper the non-vScreen sales process. The bottom line is that the customer gets what they want easier and faster.”
