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Dudley BS to consolidate mortgage distribution growth in 2014

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  • 09/12/2013
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Dudley BS to consolidate mortgage distribution growth in 2014
Midlands-based mutual Dudley is set to boost lending plans following its decision to distribute exclusively through mortgage advisers this year.

Sam Foxall, head of retail at the Dudley said: “2013 has been a year of incredible change for the Dudley. Not only have we completely evolved the way in which we intend to run our mortgage business, but have also moved into a purpose built new principal office as work continues to revamp our branch network.”

The mutual launched a broker distribution arm with seven partners in September this year. Partnerships include ATOM, Complete FS, Brightstar Financial, Manor Mortgages, RHL, Platinum Options and SMS.

Foxall added Dudley Building Society is evolving and building on this year’s work, saying “we are looking forward to a solid year of growth in the New Year.”

Foxall said: “In creating a panel of distributor partners, the real work has been taking place behind the scenes in creating an environment and culture, which meets the needs of the intermediary while reinforcing the integrity of the Dudley’s lending policy and underwriting procedures.

She said: “Having seven highly experienced partners has meant that we have had to work hard to appreciate and understand the dynamics behind a fully intermediary focus as against one where clients are coming to us directly through our branch network, as they have in the past. These last few months have allowed us to test and refine our service offering, so we are confident that we can really hit the ground running in 2014.”

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