Uinsure is offering 25% commission to brokers to match Select & Protect’s broker remuneration deal.
But Jason Berry, head of key accounts, said its promotion had the edge ‘because unlike its competitor Uinsure could also guarantee a quality product with excellent benefits’.
Responding to the slur Bruce Reid, distribution director at Select & Protect, said: “They say that imitation is the sincerest form of flattery.
“It’s not the first time one of our initiatives has been copied and I doubt it will be the last.”
On the issue of quality Reid said insurers’ desire to demonstrate their products’ merits by using the Defaqto star rating, a financial product rating system, was a positive step in helping consumers make an informed choice.
But he added: “The insurance market is evolving and moving away from one-size-fits-all products and more towards products that provide consumers with greater choice and flexibility and enables them to cover and pay for what they need.
“This is a move that we firmly believe embraces the principles of treating our customers fairly.
The Select & Protect 25% commission offer ends on 7 June while Uinsure has offered the enhanced payment through its Refer & Earn proposition until the end of June.