The UK’s second largest building society – which includes the Yorkshire, Barnsley, Chelsea and Norwich & Peterborough building societies – has been through a series of mergers with smaller mutuals.
The provider said the new identity aims to reinforce the size and strength of the Group.
The trading names of the individual brands will remain and the new logos of each will be rolled out in a phased programme from today, with Accord set to launch later, in the first phase.
“We’re really excited to reveal our new-look brands and group identity, to better reflect who we are as an organisation,” said Chris Pilling, Yorkshire chief executive.
“We’re proud of each of our brands’ strong heritage, and we’re excited about the future of the group. Our 150th anniversary year provided the perfect platform to launch our new look and help our members visually understand that they belong to a much bigger Society.”
