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Edwards launches protection and strategy podcasts for advisers

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  • 25/06/2014
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Edwards launches protection and strategy podcasts for advisers
Former managing director of Bright Grey and Scottish Provident and consultant Roger Edwards has launched a marketing protection and finance podcast for advisers.

The weekly-interview-based podcasts featuring key protection industry figures target IFAs looking to grow their businesses.

The first show with brand, marketing and communications consultant, Lucian Camp is available to download now from www.rogeredwards.co.uk or via iTunes.

Roger Edwards said: “Advisers are constantly bombarded with content in all sorts of formats, but accessing it doesn’t always fit in with a busy schedule. I wanted to create meaningful conversations they could tap into in a convenient form that can be accessed in the car on the train or on the treadmill.

“My aim is to make sure that listeners will get one or two big ideas that they can apply to their own business, whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at.

“I felt there was a gap in the market for an interview based podcast dedicated to marketing and business ideas for financial services professionals.”

Topics Edwards plans to cover include financial and protection products, business models and promotions including social media.

The podcast is a 30 minute audio show that can be downloaded from www.rogeredwards.co.uk, iTunes or Stitcher Radio.

Coming up

Tuesday 1 July 2014 – Pete Chadborn on Financial Adviser Business Models
Tuesday 8 July 2014 – Alan Lakey on Critical Illness Cover

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