The firm is a trading name of National Counties Building Society and will offer a family guarantee mortgage, a low start product offering an interest-only period at the start of the loan as well as traditional fixed rate products.
The lender’s products will be available as of today, Monday 14 July.
Mortgage brokers will be able to access the range of products using the National Counties Building Society’s existing intermediary channel.
The family guarantee product allows parents or grandparents to use their assets to help family members with small deposits to access cheaper mortgage products.
The low-start mortgage is a stepped five-year product which offers homeowners an interest-only period at the start of the loan before switching to repayment subsequently.
Mark Bogard, chief executive of the Family Building Society, said: “This is an entirely new, focused and joined up development in financial services that is designed to meet the changed financial landscape and a dependency on each other, for the family.
“Unlike the big banks, we don’t want to be all things to all people. We just want to serve families with particular needs, really well.
“The Family Building Society is a modern society with traditional values.
“We are living longer and need to provide for old age care. Parents want to support their children into independence but have their own needs to consider. Young people want independence but often have student debt and find it hard to save for a deposit. Also they don’t want to be a further burden on their parents.”
