CIExpert will make its online service available to Stonebridge Group network members with the accounts automatically configured to select either their limited life panel or whole-of-market offering – whichever the AR firms choose to use.
Richard Adams, managing director of Stonebridge Group, commented: “The complexity involved in comparing critical illness plans has always created challenges in selling protection and we believe CIExpert’s statistics-based approach is an excellent service that removes the laborious elements for advisers.
“This is also an income-generating opportunity for our advisers that will significantly improve their research, enabling them to provide their clients with an informed choice.”
Alan Lakey, director of CIExpert said: “We are delighted that Stonebridge has chosen to partner with CIExpert and believe we can really assist them in improving the quality and efficiency of advice that will directly drive increased protection sales into their business.”
