The online financier supports five different funding models including debt and equity.
Crowd2Fund aims to give businesses the best chance of gaining capital, and investors a flexible way of managing risk and building a portfolio.
Consultants behind the crowd funder include Ebiquity founder and entrepreneur Sarah Jane Thomson and former HSBC Private Bank chief investment officer Nigel Webber.
Hancock, whose CV includes stints at Richard Branson’s social enterprise funding platform Virgin Unite, the BBC and HSBC, said: “I have been fanatical about digital disruption since the early ages of the internet.
“Crowd2Fund has been two years in the making and the timing is right to enter the market with this new proposition. The UK is expected to see transactions top £1bn this year in peer-to-peer business lending, while globally the World Bank forecasts $95bn (USD) by 2025.”
As the market expands Crowd2Fund aims to bring together five different models of crowdfunding, including mini-bonds and crowd mortgages.
Hancock said: “I believe this is the perfect business model for the Social Age: the Internet has democratised everything – Wikipedia did it for knowledge, Twitter did it for communication, and crowdfunding is doing it for finance.”
