The growth drive comes following the recent announcement that the business has grown its profit before tax by 16% to £52m for the year ended 30 June 2014.
Among the appointments, Steven Amos has been recruited from Aldermore as head of products and marketing, responsible for guiding the business through its growth strategy within first and second charge mortgage loans, both retail and commercial.
Rhian Thomas and Laura Martin have been taken on as marketing business partners and Kirsty Wardlaw as marketing manager, each responsible for growing specific areas of the business, with particular emphasis on the intermediary markets.
Between them, they’ve previously held senior roles at Aldermore, Halifax, The Co-operative Bank, Islamic Bank of Britain, Allianz, The Funding Corporation and Swinton Insurance.
Commenting on the team expansion, Amos said: “I’m confident that the appointment of these highly experienced marketers will put us in the best place possible to seize future business opportunities and continue to provide excellent products to our customers.”
Blemain said it intends to triple the department’s size by the end of the year.