Bell (pictured) will oversee and steer the group’s lending portfolio with direct responsibility for product development, sales and business development.
The appointment aligns mortgage production across the two brands. Whilst the brands will retain separate, specialist sales teams, Bell will be providing overall direction.
Bell said: “It’s a real opportunity and responsibility to drive our combined lending proposition forward. Our key strengths of specialism, flexibility and personal service are unique and combine to support delivery of the biggest range of specialist mortgage and commercial lending to the intermediary market.”
Belll was previously chief executive of InterBay Commercial for eight years. Before founding InterBay, he worked at John Charcol, the independent mortgage advisory firm, for 10 years joining as the youngest sales person to move into the senior management team at the time.