The lender said its renewed membership of the Council of Mortgage Lenders signified its ‘re-emergence into the prime residential mortgage market’.
A spokesperson for the society said: “Having slowed activity down in the wake of the financial crisis, and ceased lending through intermediaries altogether, the West Brom is once again lending to support home ownership both directly and through our intermediary partnerships.
“We certainly do have an appetite to increase our lending volumes and have already made good progress having achieved £300m in completed mortgage business in the first half of this current financial year [six months to the end of September 2014].
“Intermediary lending has played an important part in this and will continue to do so, it is very much part of our strategy.”
The society was a member of the CML before the financial crisis but decided to withdraw its membership when it took a step back from mortgage lending. It said that given it is now a more active player in the market it made sense to resume the relationship and access the benefits which come with a CML membership.
According to the CML, the society is the seventh largest in the UK.
The West Brom said it has a campaign under development to drive up its lending but was unable to reveal any details at this time.
