Last week, LV committed to donating 77p to the Seven Families initiative for every valid income protection application received on its Flexible Protection Plan during the 5% discount period.
Discount is not available on the Personal Sick Pay or Budget Personal Sick Pay plans which are offered under the Flexible Protection Plan.
Myles Rix, managing Director of LV Protection, said: “We believe that, regardless of whether someone is single, in a relationship or has a family, income protection is the most important protection product for working adults in the UK and we’re committed to helping advisers increase take up, to ensure that those who would benefit from this cover have some in place.
“We know from our recent Wake Up to IP seminars that advisers often find it difficult to engage clients with this product. We have several tools to help advisers to demonstrate the value of income protection and are sure that our 5% discount will give advisers another reason to discuss income protection with their clients.”