Speaking at the Association of Residential Letting Agents (ARLA) conference, Campbell advised the industry to campaign on housing issues more to push it up higher on the political agenda.
Campbell said: “When you’re inside your own bubble, and this is a common fault of most politicians, they think that most people are inside that bubble with them. If you’re trying to campaign or communicate, I’ll give you one of my golden rules, just when you are sick to the back teeth of saying something that is the point at which it is just reaching the outer radar of public consciousness. Too many people give up before they’ve actually been heard.”
He added that associations and charities such as Shelter were often given notable media attention due to their tireless ability to campaign for a certain cause.
“I think at this stage of the election campaign housing is not in there big enough as a strategy. You have all the politicians talking about a housing crisis, but in terms of what they’re going to do about that, who is shaping that agenda for them?
“Just as Shelter have been a very successful campaign organisation I think you have to have that sense of the campaign mind set, not because you’re trying to win brownie points but because you’re trying to win arguments,” he concluded.