Sims (pictured) spent four years at Castle Trust leading the distribution proposition and has held senior positions at Kensington and Legal and General.
Chief executive Christopher Tanner said as the network continued to grow it needed to bring on board expertise which would help it to meet the needs of its demanding customer base.
“Martin Sims really understands the need to deliver good customer outcomes and will complement our senior management team with the knowledge he brings to the business. Martin will play a pivotal role in the continued roll-out of our new cloud based CRM system and help members continue to deliver great service to their customers by enabling them to embed cutting edge technology into their business.”
Sims said the network’s investment in technology was key in ensuring that it continued to grow. He added: “As our Lender and Insurance partners place ever greater reliance on the intermediary in terms of quality, high on my priority list is to ensure HLP carries on delivering both the tools and knowledge to keep our members delivering good outcomes both for the customer and our business partners alike.”
The network has decided to adopt the name HLPartnership (HLP) rather than Home Loan Partnership which members will see on future network communications.
