Purvey will begin the role from 1 December with group managing director of mortgages at Aldermore, Haresnape staying on IMLA’s board as a director.
Haresnape is stepping down from the role having taken on greater responsibility at Aldermore following his promotion in the summer.
Purvey has served as the trade body’s deputy chairman for the last year following his appointment as a director in 2012.
The re-election of IMLA’s board also saw Phil Rickards of Lloyds Banking Group, Alan Cleary of Precise Mortgages and John Heron of Paragon Group reappointed as directors. Rickards will take on the role of deputy chairman from 1 December.
Kevin Purvey, IMLA’s chairman-elect, said: “IMLA’s membership has grown significantly through what has been a busy and eventful period of change in the mortgage market. It gives us a strong platform to build from in the future, at a time when the intermediary sector is increasingly vital to the overall health of the industry.
“IMLA offers a unique and inclusive forum for lenders who specialise in this area. It will continue to champion member-driven issues as well as strengthening its relationships with regulators, policymakers and industry, both to inform the market’s future direction and help improve working practices.”