Cupis, (pictured) whose appointment was first announced in September 2015, assumes responsibility for running and developing the network’s mortgage, protection and general insurance proposition.
Before his role as managing director of mortgages at SBG, Cupis worked at Legal & General where he fulfilled various senior roles within the business including mortgage propositions director.
His arrival follows news in February that Openwork and Zurich have signed an agreement that will see the insurer divest its 25% shareholding in the network within four years.
Mark Duckworth, chief executive officer of Openwork, said: “Openwork has gone from strength to strength in recent years and John’s arrival will be pivotal to the ongoing development of our growing mortgage business.”
Cupis said: “Openwork is already one of the biggest mortgage businesses in the UK and it has the clear potential to grow even further. I am excited by the prospect of building on the great foundations already in place and, in the wake of Openwork’s ownership agreement with Zurich, delighted to work for a business that offers joiners not only great deals and service, but part-ownership of the network.”
Last week, Openwork set itself a lending target of over £10bn in mortgage lending this year after posting £9.1bn for 2015.
This was an increase of 23% on 2014 or £7.4bn in 2014 and the best lending performance recorded by the group in six years.
Openwork expects to achieve its £10bn target through natural growth and its partnership with Just Mortgages, the financial advice arm of Spicerhaart which joined Openwork from Legal & General Network.
Just Mortgages, which currently serves Spicerhaart clients across a number of estate agencies, will become Openwork’s largest mortgage-focused appointed representative firm, adding 130 advisers to the network.
Openwork has around 3,000 financial advisers operating across the whole of the finance market, including mortgages with a 25-mortgage lender panel, pensions, annuities and protection, including life assurance, critical illness and insurance.